Top 15 Nigerian Instagram Influencers for Brand Marketing
Marketing your brand is a very important part of selling your products or services. If you really want your business to grow big, there is no shortcut to it other than brand exposure and marketing. Brand marketing can be done through various channels which include traditional advertising mediums like publishing your ads on TV stations, radio stations, newspaper ad spaces, billboards, flyers and so on. But since the blow-up of social media which has been used to pass news, life and social updates, and important information across, the style of advertising and brand marketing all over the world has also evolved.
In fact, the 21st century has brought about a whole new wave of advertising mediums and methods. The one we will be looking at mainly in this article is Social media influencing as a tool for brand marketing. We will be looking at a particular social media application called Instagram and the limit of the influence most of these influencers have is in Nigeria. So, we are focusing on the top 15 Instagram influencers in Nigeria as of 2021.
And to clarify what metrics we use to measure, we are ranking them based on the highest number of followers based on information gained from starngage.com, a reliable tool for checking social media engagements. So, below are 15 of the most followed Instagram influencers in the Nigerian sphere. Let's check them out:
1. Yemi Alade
Yemi Alade is currently the most followed Nigerian influencer on Instagram. She had a total of 12.3 million followers as of September 2021. Yemi Alade is a Nigerian artist known for her music. She sang popular hits like Johnny, Kissing, etc. She has also been featured with Grammy award winner Angelique Kidjo. She does not only have a huge amount of influence on Nigerians but also on Africans in general. Because fans of her music span across the continent.
2. Tiwa Savage
Tiwa Savage is a Nigerian musician who has more than 11.9 million followers on Instagram. She is the second most followed Instagram celebrity and influencer in the Nigerian space. Some of her famous hits are Kele Kele love, Standing Ovation, All Over and so on.
3. Funke Akindele Bello
Funke Akindele follows very closely behind Tiwa Savage in terms of followers count with 11.6 million followers. Funke Akindele is popular for her acting in Nigerian movies. She is both an actor and a movie director. One of her popular works in Jenifa's Diary.
Wizkid had a total follower count of 11.3 million as of September 2021. Wizkid is a Nigerian musical artist who has released hit singles like Holla at Your Boy, Ojuelegba and more.
5. Ini Edo
Ini Edo is a very popular Nigerian actress with a total Instagram followers count of 10.4 million as of now. She has won many awards for her acting and has made herself a household name in the Nollywood industry.
6. Mr P of PSquare
Mr P, who along with his twin brother Rudeboy, rose into stardom in the late 1990s Nigeria, has a massive Instagram following of 9.7 million followers. PSquare has since split and the two twin brothers have gone solo in their musical careers. But their name still remains a household one in the Nigerian music industry.
Donjazzy has a huge Instagram followers count of 9.7 million as well. Donjazzy is the founder of the record label Mavin Records and he is also a musical artist. Donjazzy has featured and had collaborations with several Nigerian music stars as well.
8. Ayo Makun
Popularly known as AY Comedian, has a total follower count on Instagram of 9.6 million people. Ayo Makun is a popular comedian and entertainer who hosts and has hosted several comedy shows in Nigeria.
Tekno is a Nigerian musical artist and singer known for popular hits like "Pana". And he has over 8.5 million followers on Instagram.
10. Jackie Appiah
Jackie Appiah is a Nigerian and Ghanaian actress famous for her acting in both Nigerian and Ghanaian movies. She has amassed over 8.1 million followers on Instagram.
If you are familiar with the Nigerian music industry, then you are definitely aware of Simply Simi. Her handle at @simplysimi on Instagram has over 8.1 million followers. Simi is a popular and incredibly talented Nigerian female musical artiste popular for releasing hit singles like Tiff, Duduke, Jamb Question, Soldier among others.
12. Genevieve Nnaji
Genevieve is a household name in the Nollywood industry. Nnaji is a popular actress who has been acting since the late 1990s in Nigeria. She has over 8 million followers on Instagram.
Chidinma Ekile is a Nigerian singer and songwriter. She rose to stardom when she won the Project Fame season three competition. After winning, she launched her music career and soon even gained more fame. Chidinma has over 7.5 million followers on Instagram.
Patoranking is a Nigerian musical artist who is popular for releasing many singles into the Nigerian music space like My Woman and Abule. He has won many awards and is a well respected and accomplished entertainer. He has amassed over 7.4 million followers on Instagram.
15.Falz The Bad Guy
Falz is another popular musical artist in Nigeria who has gained a massive follower base on Instagram. He has over 7.2 million followers on Instagram currently. Falz is also a seasoned actor and has starred in popular shows like Jenifa's Diary.
The above listed 15 Instagram influencers are the most followed Instagram users in the Nigerian space right now in September 2021. We gained information about their follower's statistics through the web tool starngage.com. If you are a big brand or business and you can afford to pay for sponsorship to these influencers, your brand stands the chance to gain thousands of new unique customers just from their promoting you to their follower base. So there they are! The best 15 brand influencers on Instagram for the Nigerian audience at the moment.